With Coframe, optimizing your landing pages based on the ad your visitor clicked from becomes a breeze. It's also critical for your metrics. Here's why.

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Picture this: a potential customer clicks your ad for "best family SUV". They land on your vehicle page, but instead of generic copy, they're greeted with messaging tailored just for them, emphasizing your SUV's spacious interior, advanced safety features, and family-friendly amenities. Another prospect, interest piqued by an ad mentioning "weekend warrior deals", sees that same page populated with copy highlighting off-road capabilities, roof racks for gear, and a sense of adventure.

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This is the power of Coframe's ad-to-page personalization. By dynamically aligning your landing page content with the specific ad and search keywords that brought each visitor, you can deliver a uniquely relevant experience to every prospective customer. The result? Higher conversion rates, better Quality Scores, and lower cost-per-clicks.

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Before now, this level of granular personalization simply wasn't feasible. The effort required to manually create and maintain hundreds of variations for each landing pages (or hundreds of landing pages themselves!) would be immense, especially given that ad campaigns constantly evolve based on time of year and what's trending at the moment.

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Enter Coframe. We make it easy to implement ad-to-page personalization at scale, no matter how extensive your ad presence or how diverse your audience. Coframe continuously analyzes your ads, search terms, and visitor behavior to generate perfectly-matched content variations for every ad group and audience segment, with your team always in the driver's seat and in control.

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Here's how it works in three easy steps:

1. Connect your Google account*.

2. Next, you'll see the campaigns, ad groups, keywords, and individual ads you are running. You can set up an optimizer for any of these: if you set an optimizer up for a campaign, it'll show a visitor those variants if they've clicked from that particular campaign. Likewise, if you create an optimizer for a keyword, if a user comes from an ad with that keyword, they'll be shown that optimized version of your page.

3. Setting up the optimizer itself is easy. Just click the button, approve a few variants, and you're good to go.

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This isn't generic "insert name here" personalization. Because ads are very targeted, you're able to personalize your website to the visitor as well as Google or Facebook is able to personalize the ad to them. We help you craft compelling, conversion-focused copy that resonates with each visitor's unique interests and intent, while still maintaining your brand voice and key messaging, using AI to make this process 100x easier. Best of all, Coframe's personalization engine is always learning and improving, and draws on countless improvements we've been making to the system. The more data it collects, the more accurately it can predict what will drive each segment to convert. It's like having a team of world-class copywriters and conversion experts tinkering with your site, 24/7.

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In the age of AI, static web experiences no longer suffice. Customers expect–and increasingly, demand–content that is attuned to their individual needs and preferences. Optimizing your landing pages and ads, and driving both higher conversion and lower CAC/CPC, becomes much easier and cost-effective with Coframe.

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* If this is an issue, it's possible to run this manually without connecting your account. You'll just need to set up the segment yourself with the adId or keyword UTM parameters in the URL parameters.