Key Performance Metrics

- 54% increase in push notification click-through rates‍

- 10-day implementation timeline

- 100M+ monthly active users impacted

- Cross-vertical deployment across retail, travel, and financial services

‍

Challenge

A leading Indian conglomerate identified that personalizing push notifications presented a significant revenue and customer satisfaction opportunity. However, three critical challenges emerged in implementation:

First, the scale and complexity of their operations was a major hurdle. Managing over 100M monthly active users across diverse service lines like personal cards, retail, and travel made personalization technically challenging. Second, the traditional experimentation process required extensive coordination across multiple departments: data, engineering, data science, marketing, and copywriting teams. Third, all copy had to stay within brand and compliance guidelines, especially for regulated services like credit cards.

The scale of the conglomerate's organizational complexity extended project timelines and limited the ability to rapidly test and learn.

‍

Solution

Coframe partnered with the conglomerate to implement a data-driven personalization strategy. The process began with advanced segmentation analysis using existing customer data to identify high-value user groups.

Coframe's personalization system combined AI with expert oversight to generate targeted messaging for each segment. The system automatically validated all content against regulatory requirements and brand guidelines for financial services while maintaining the personalized approach that drove engagement. All messaging passed both Coframe's compliance checks and the conglomerate's internal approval processes.

The experimental framework delivered compelling results: an average 54% improvement in click-through rates across all segments and product lines. Beyond immediate performance gains, the initiative provided valuable insights into customer communication preferences and clear indicators of effective messaging strategies. These insights about both successful and unsuccessful approaches proved particularly valuable for future optimization.

‍

Results

The success of the initial implementation has led to further adoption of the enhanced notification system. Marketing teams have particularly noted the streamlined workflow, as Coframe's solution eliminated the need for complex cross-departmental coordination that previously delayed similar initiatives.

Based on these outcomes, the conglomerate has initiated expansion of the Coframe solution into their consumer financial services subsidiary, demonstrating the scalability and versatility of the personalization framework across different business units.