It’s no secret that AI has transformed the way we approach work. For menial day-to-day tasks or more creative undertakings, AI is the well-informed and helpful assistant that helps you work better. 

But AI won’t replace you as a marketer—it’ll just make you a better one.

In fact, the future of marketing lies in using AI to automate the routine. The question becomes: how can AI streamline the marketing process while preserving the authenticity—and humanness—of your brand? Here’s how.

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First off, AI makes content creation easier. Generative AI can help automate content development at scale at any stage of the design process—ideation, iteration, or feedback. Furthermore, it operates at scale: in the time a human takes to produce one variation on a design, your AI assistant can produce a thousand. It's much easier to approve something than it is to create it from scratch, and the system gets better and better over time as it learns.

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Second, AI can help you understand your audience better. Whether that’s quickly analyzing conversion data or pointing out untapped demographic segments, AI can provide new insights that help refine your marketing campaigns. Plus, it can take you beyond segmentation to personalization—helping you provide something unique for every customer. 

Where Coframe comes in

1. Quick content iteration

One of the main challenges of a marketer’s job is maintaining consistent, high-quality content at scale, especially across multiple segments. With Coframe, you can leverage the power of generative AI to produce variations on UI or copy quickly. Instead of manually designing and testing each option, Coframe generates different “arms” or variations and tests them simultaneously. By iterating on existing taglines and copy, Coframe helps refine the best ideas rather than reinventing the wheel.

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2. Real-Time Feedback

Traditional A/B testing is limited in scope and requires testing on significant amounts of traffic over time to produce conclusive results. But Coframe’s algorithm uses multi-armed bandits: which allocate traffic to higher-performing versions in real-time. So, even if some variants Coframe generates miss the mark, you won’t lose many potential conversions to them, as MABs minimize the exposure to underperforming variants, all while cutting down the turnaround time typically encountered with A/B testing. 

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3. Segmentation and Personalization

With Coframe, you can go beyond basic geographic segmentation to segment based on location, URL, device, or platform, and run even more experiments in parallel—what works for one group may not appeal to another. 

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4. Control and Flexibility

Coframe’s approach lets you oversee every AI-generated variation and add your own (human-written) variations. Rather than taking over your marketing, Coframe is a collaborator: it’ll build off your ideas and find what resonates, all without taking control out of your hands.

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Coframe automates the trial-and-error phase and works alongside you during all steps of the marketing process. In a world where AI is forever changing how we work, stay ahead of the curve with Coframe: leverage the power of GenAI with us today.

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