Even if you’re not an SEO expert, you can probably guess that a webpage titled “Best Shampoos in 2024” gets a lot more visitors than “Best Sulfate-Free Shampoos for Curly Hair and Sensitive Scalps in 2024.” 

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The latter page is an example of a long-tail page. These pages encompass more specific search keywords than, say, a landing page, so they might not make up a significant portion of your site’s traffic individually. However, they still serve an important purpose: namely, addressing visitors who are searching for a particular, specific, thing. After all, the latter page likely has a much higher conversion rate than the former, since it only attracts customers with curly hair and sensitive scalps who are searching for a sulfate-free shampoo, compared to the more general audience the former page brings in. 

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The challenge, however, is that marketing efforts are more likely to be focused on more trafficked pages (like a landing page), leaving long-tail pages stagnant and buried deep in your site. Manually optimizing all of these pages is a daunting task, that would require an army of copywriters, designers, and developers. And, even with such an army, determining which changes actually have an effect would require too many A/B tests to be feasible.

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This is where Coframe comes in. After some easy setup, Coframe automatically and continuously optimizes your website. It does so by intelligently generating variations of page elements like headlines, copy, and calls-to-action, then using multi-armed bandit algorithms to allocate traffic to the best-performing variants, all while keeping your (human) team in the loop. Underperforming variants are automatically dropped and replaced with new AI-generated options, meaning your website continuously evolves, allowing it to keep pace with changing times and constantly updating trends.

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By taking humans and A/B testing out of the equation, Coframe solves your scaling issue: rather than dividing human efforts across hundreds of pages, Coframe can work across your site all at once, freeing you from the need to choose where to focus your efforts. What’s more, our customers have seen conversion lifts of up to 20-30%.

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So if you want to unlock the full potential of your website, it's time to stop neglecting your long-tail content. The future of CRO is here, and it's powered by Coframe. If you'd like to learn more, please get in touch.