Optimizing Ramp.com for
Maximum Conversion

Introduce a clear, concise “How It Works” section near the top of the below-the-fold area. This section should outline Ramp’s core workflow and key benefits in an easy-to-digest format, such as a three-step process or infographic.

Create a focused section with case studies, testimonials, or industry-specific social proof. Use specific, quantifiable metrics (e.g., “Saved X hours,” “Reduced costs by Y%”) and include logos or testimonials from recognizable clients to build credibility.

Add an FAQ section that addresses common questions about Ramp’s features, pricing, and demo process. Position it after the core benefits section but before the final CTA, so it’s easy for users who have questions to find answers before committing to the next step.

Add a section dedicated to detailed case studies from high-profile or industry-specific clients. Each case study should include quantifiable results, such as time saved, cost reductions, or process improvements that Ramp facilitated. Include quotes from satisfied customers, ideally finance or operations executives, to provide relatable social proof.

Add a section that explicitly breaks down how Ramp addresses common pain points faced by finance teams, such as reducing manual work, improving budget oversight, or automating expense policies. This section can use bullet points or icons to quickly communicate each benefit, making it easy to scan and digest.

Test dynamically tailoring content based on user roles (e.g., CFO, finance manager, HR professional) to create a more personalized experience. For example, if the user identifies as a CFO, display content and benefits that emphasize high-level cost savings, reporting, and compliance benefits. Alternatively, if they’re from HR, focus on the ease of use and policy automation that would make their workflow more efficient.

Add a short introductory section at the top of the demo page that clarifies what users can expect from the demo. Specify whether it’s a live or recorded demo, the topics it covers (e.g., features, benefits, specific workflows), and the time commitment required. Emphasize the main benefits they’ll gain from watching, such as "See how Ramp saves finance teams hours per week on manual tasks."

Implement segmented demo tracks or a user-specific dropdown menu where users can select their role or industry (e.g., CFO, finance manager, startup founder). Based on their selection, display a brief summary of the demo’s relevance to their role and potentially show role-specific features or benefits they’ll see in the demo.

Add testimonials or case study highlights just above or beside the demo sign-up CTA. These should focus on the positive outcomes achieved by users who have attended the demo and implemented Ramp (e.g., “After seeing how Ramp automated our expense reporting, we saved X hours per month”). Alternatively, include a few logos of well-known clients with a brief success statement.